Blogging is about controlling the message about you. It makes you findable.
Guidelines for Post Content
See Ernie Svenson, Blogging in One Hour for Lawyers 83, 90 (ABA Law Practice Management Section 2012) (KF320-I57 S88 2012--on reserve, Professor Callister).
Registering the Blog
Profiles, Timelines and Pages
Features you may not know about
Examples of Firm Facebook Pages
Examples of Organization Pages
Example of Group Pages
Aggregators (Third Party Management or Twitter Client)
URL Shorteners, cutomizers and Trackers
As of 2011, 770,000 members of the legal field had LinkedIn Accounts. "LinkedIn is a tool to help you make your networks more visible and usable than they are when they are only in your head. It lets you map your networks, organize them, grow and nurture them, and efficiently use them both for your own benefit and the benefit of your connections." Dennis Kennedy and Allison C. Shields, LinkedIn in One Hour for Lawyers 2 (ABA Law Practice Management Section 2002) (KF320.A9 K46 2012-on reserve Professor Callister's Class).
There are three principles: Profiles, connections, and participation that are essential to success. Id. at 2-3