Thanks to some unexpected one-time funds earmarked for books and eBook alone, I found myself in the position to add materials to our collection this year. In a field where there is never enough money and always a need for more information, this was truly remarkable. Although I added from a wide range of business topics, I thought it would make sense to announce and link titles according to specialty or specific subject area. So...without further ado, I present the newest marketing titles.
Technical Marketing Communication: A Guide to Writing, Design, and Delivery by Towner and Everett (eBook).
Stand Out!: The Secrets of Branding for a New Generation by McGurk (eBook).
Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies by Rajagopal.
Celebrity 2.0: The Role of Social Media Influencer Marketing in Building Brands by Grau.
The Influencer Industry: The Quest for Authenticity on Social Media by Hund.
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