Market research reports, highly substantive; find customer demand and demographics; customer trends, behaviors and preferences. Free to UMKC users. Ignore pricing on reports.
Try a combination of these market analysis, demographic, psycho-demographic, journal and GIS resources for your research.
American Community Survey
Yearly survey of a sample of 3 million U.S. and Puerto Rico residents. Covers age, race, income, poverty, commute time to work, employment, home value, housing finance, veteran status, education, fertility, mobility, language and transportation.
1 Year Estimates: areas=> 65,000 pop; most current info
3 Year Estimates: areas=> 20,000 pop; little less current that the 1 Year
5 Year Estimates: covers very small geographic areas; least current data
U.S. Decennial Census data - demographic, social and economic data on your city, town, county or state or ZIP Code data in the form of maps, tables, and reports age, education, income, race and more; Housing data and characteristics. The 10 year census has been replaced by the American Community Survey.
These share much of the same data. Business Analyst has Retail Market Profile Reports and is better for site location.
Please contact your faculty member or UMKC Libraries to set up an account.
Esri Tapestry Segmentation Guide and the 14 LifeMode Groups
ReferenceUSA U.S. Consumers/Lifestyles
Consumer lifestyle and buying patterns for more than 203 million U.S. consumers. Helpful for sizing markets and business site location. Note: Database does not include all consumers in the U.S.
220 years of demographic data, 25,000 maps, hundreds of profile reports,