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Business & Entrepreneurship

This is a guide to library subscription resources and free web resources.


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Articles from business journals on industry and market research; find also Business Monitor international Industry Reports; Just-Series Market Research Reports. Look here for the Wall Street Journal.

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Business Source Premier

Datamonitor domestic and global industry reports - market volume, market segmentation, market value. See right margin on database search screen. Also search the journal literature.

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Market research reports, highly substantive; find customer demand and demographics; customer trends, behaviors and preferences. Free to UMKC users. Ignore pricing on reports.

Try a combination of these market analysis, demographic, psycho-demographic, journal and GIS resources for your research.


  • American Community Survey
    Yearly survey of a sample of 3 million U.S. and Puerto Rico residents. Covers age, race, income, poverty, commute time to work, employment, home value,  housing finance, veteran status, education, fertility, mobility, language and transportation.

1 Year Estimates: areas=> 65,000 pop; most current info
3 Year Estimates: areas=> 20,000 pop; little less current that the 1 Year
5 Year Estimates: covers very small geographic areas; least current data


Resources Beyond UMKC

  • Demographics Now (GIS database available at all public libraries in the KC area)
  • Comscore


Special Market Reports

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