Creative Commons is a non-profit organization created to realize the creative potential of the world-wide web by creating and supporting legal and technical tools for creators of web content. These tools allow creators to make their works readily available to others to reuse remix, etc. with attribution, while retaining other copy rights for themselves. The Creative Commons website, CreativeCommons.org, states their vision thus:
Our vision is nothing less than realizing the full potential of the Internet - universal access to research and education, full participation in culture - to drive a new era of development, growth, and productivity.
Their principal means of accomplishing this is by means of a suite of standardized licenses which can be easily understood and are searchable by web search engines, enabling anyone to easily find images, videos, music, etc, which are already cleared for reuse.